LCD BUILDS BRIDGES BETWEEN PEOPLE AND PLACES,
CREATING SOCIAL, CULTURAL & COMMERCIAL EQUITY FOR DESTINATIONS.
TRANSFORMING PLACES INTO DESTINATIONS.
FUTURE DESTINATIONs PROGRAMME
Since 2014 we shine light on the best established and emerging cultural destinations worldwide. The press coined our event ‘the Oscars for Museums’ (NYT).
in 2020 we reached 450m+ international travellers through media and in 2021/22 more than 450k+ culture and tourism professionals on our youtube channel.
The city of berlin is dedicated to build bridges between culture & tourism, offering berlin’s art economy to engage with like-minded collaborators growing each other’s social, cultural and commercial ecosystems.
in 2025 we will continue to grow berlin’s destination brand and the City of BeRLin is inviting like-minded cities and partners to create collaborations opportunities for the cultural sector while building the destination brand.
MUSEUm POP UPs
WHAT IS A MUSEUM POP UP?
Museum Pop Ups are licensed, temporary destinations in ‘new destinations’ offering our cultural licensing partners to increase revenue, audience and social impact through their collections.
“if you can’t get to the museum, the museum comes to you.”
WHO FUNDS MUSEUM POP UPS?
Cities, Real Estate Developers, Retailers- driving traffic through experiential education
HOW LONG DO THEY USUALLY LAST?
6 months- 3 years
HOW DO THEY OPERATE?
Museum partner runs curatorial & education, LCD runs production, operation & marketing
In numbers?
for museums €75,000-€2,000,000/ year
for cities/ private sector 30,000-1,500,000 visitors/ year
PREVIOUS PROJECT HIGHLIGHTS
VENICE, ITALY
COSTA NAVARINO, GREECE
partner endorsement
“I am pleased that the LCD Awards, considered the Oscars for Museums, are being given to outstanding cultural destinations worldwide for the first time this year in Berlin.”
“Nantes is proud to be nominated as ‘emerging cultural city’. It not only shows how culture is deeply rooted in our city but also that our effort to build a vibrant destination for the next generation is in fact fruitful. Collaborating with LCD and LCD BERLIN helps us reach new audiences who are exploring now the places they want to visit in the future”
“We are very proud to be recognised as an emerging cultural city by the LCD Berlin Awards. We truly believe in our thriving culture scene as a factor of attractivity for locals and tourists alike!”
“We are proud to be recognized by LCD as a leading culture destination- giving our cultural scene and professionals the recognition they truly deserve. It will also help us build new public/ private partnerships growing our local economy and the offering for future visitors.”
“VALLETTA 2018 IS FURTHER ACCELERATING OUR DYNAMIC CREATIVE ECOSYSTEM HERE AND I AM VERY THRILLED TO COLLABORATE WITH LCD TO MANIFEST OUR VISION.”
“We are very proud to be nominated in thIs prestigious Award with Jakarta as Best Emerging Culture City. We are happy to see that 493 years-old Jakarta attracts more and more international visitors who enjoy the heritage, the culture, the gastronomy and the vibrant atmosphere of the city.”
“We are delighted to be shortlisted for the LCD Berlin Awards 2021. Unprecedented times call for out of the box thinking. When our guests couldn’t travel to the Faroe Islands we wanted to see if we could recreate a Faroe Islands’ experience for them and everybody else who was stuck at home. We are grateful that we were able to make a difference for a lot of people in lockdown in a difficult time.”
“We’re delighted to be nominated by the Leading Culture Destinations Awards for the Best Digital Destination Experience. It keeps the attention on Scotland as a must-visit travel destination.”
“Arts & Culture are hugely important to London’s success and we look forward to welcoming tourists inspired to visit London following this latest accolade.”
“This is a game-changer for cities!”
FEATURED IN THE PRESS
