FLORIAN WUPPERFELD

FLORIAN GRADUATED FROM UCLA FILM SCHOOL BEFORE STARTING HIS CAREER AS A TREND SCOUT IN 1997, WORKING WITH MERCEDES BENZ & SWATCH ON THE LAUNCH OF SMART CAR. AFTER SEVEN YEARS AS CREATIVE & MEDIA DIRECTOR AT THE SOHO HOUSE GROUP HE LAUNCHED LEADING CULTURE DESTINATIONS, A CULTURAL TRAVEL ECO-SYSTEM CONNECTING SMART TRAVELLERS WITH CULTURAL DESTINATIONS WORLDWIDE. SINCE 2014 THE ANNUAL LCD AWARDS, WHICH THE PRESS COINED ‘THE OSCARS FOR MUSEUMS’, REACHES UP TO 250m+ TRAVELLERS EVERY YEAR OFFERING CITIES AND DESTINATIONS TO REACH NEW AUDIENCES. FLORIAN IS ALSO FOUNDER OF REMIXSUMMITS.COM (PARTNERED WITH GOOGLE & BLOOMBERG), CULTURELABEL.COM AND SKPLUS.COM.

PEOPLE WHO WORK WITH FLORIAN DESCRIBE HIM AS A SALES & MARKETING CO-PILOT FOR THEIR BUSINESS BUT IF YOU ASK HIM HE WOULD SAY THAT HE IS JUST A CULTURAL NOMAD.